Artist Bios
Your bio gives an important glimpse into your story, what’s shaped your sound/art, how far you’ve come, and other impressive details. Bios can be longform (ideal for websites and press/venue outreach) or short (ideal for streaming services, event listings, and social media).
Press Releases and Press Kits
Show announcements, new album or song releases, band member updates; these are all newsworthy happenings that you can share with the press.
A Press Release is an effective way to send quick announcements to blogs and publications.
A Press Kit allows you to share everything about your music, band, art, or venue all in one package, increasing your chances of getting press and reaching new venue contacts. A press kit can be digital (Electronic Press Kit, or EPK) or “old-school,” printed and packaged in a branded folder. They generally include an artist bio, album reviews, testimonials, press releases, multimedia (photos, videos, song clips), and other project-specific additions.
Copywriting
This covers all of the miscellaneous areas where you need clear, compelling communications: Website copy, blog posts, email copy, promotional and ad campaigns, liner notes/streaming service notes, and more. Services are available in packages or a la carte.
Campaign Strategy
Whether launching a new album, announcing an upcoming tour, or promoting a new exhibit, we’ll coordinate a multichannel marketing campaign that reaches your target audience at multiple touch points.
Email Marketing
From getting more subscribers to developing a campaign strategy to creating content to send, we’ve got multiple ways to put your news, updates, and music/art directly into the palm of people’s hands through effective email marketing.
Upstate Music + Arts Media 